Sally Brownbill

Lauren Massimo AAD Graduation exhibition.

– posted by Sally

Lauren Massimo recently graduated from AAD This is one of her final projects.

The Can It Campaign is about celebrating the real Australian VB drinker. I’ve developed an idea to excite and involve consumers with the brand. The competition requirements are that people need to create functional objects using their recycled cans. The concept is about encouraging recycling and increasing sales. Can It would run for 3 months, during the Australian summer and cricket season to coincide with VB’s major sponsorship. The main idea is to give consumers an opportunity to get grubby with the brand, get together with mates and create conversation- something VB prides itself on.

Art Director- Lauren Massimo
Photographer- Kerry Pryor